Archive for April, 2007

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Replay launches organic line of jeans with Summer Rayne Oakes

Monday, April 30th, 2007


Come join the Replay Event for the launch of their new organic jeans line. May 2nd is the launch party and open to press. Call to register.


Summer Rayne Oakes will be at their stores on May 4th, May 5th and May 6th from 4PM-6PM for workshops and Q&A sessions open to the public. Replay Store is located at 109 Prince Street at Greene. Read on more via Fashion Windows.

Ads (below) as seen in S4, the sustainability trends in fashion newsletter


The Independent talks about the green rush

Monday, April 30th, 2007

The Independent reports on “Who’s cool in the great celebrity green rush?“

“Just five years ago there were only 10 environmentally friendly designers. Now there are more than 500. At 23, fashion model Summer Rayne Oakes has her own thinktank and consulting company promoting fair trade clothing.* Meanwhile, more than 500 campuses have signed up to start reducing their carbon emissions, partly as a result of a student campaign, Campus Climate Challenge.” read more here.
*please note as a more accurate statement, Summer Rayne Oakes personally promotes fair trade clothing. SRO (the company) works on environmental communications, market research, advertising and brand strategy

"Tuff Soul" eco-fashion boutique opens in Ithaca

Saturday, April 28th, 2007

dress by Doie Designs

A cute and actually sizeable eco-fashion boutique called “Tuff Soul” opened up in downtown Ithaca, NY recently. I spent Earth Day on the Cornell campus with some good friends, met the university’s new President, David Skorton, and later spoke at an intimate gathering at the Tompkins County Library. The organizer for the event, Wendy, took me to check it out. JoJo and Autumn (picture above) carry a diverse line of vintage clothes, jewelry and accessories and an ample line of Loomstate and Mavi organic jeans. The best thing about it? If something doesn’t fit quite right, JoJo and Autumn will rehem and resew your new duds on the lower level.
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