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Toyota designs the Prius C…for Summer Rayne Oakes

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WATCH THE VIDEO HERE.

This past May I received a surprising call at my office on behalf of Toyota: The designers and engineers had designed a new family of Prius vehicles, and the compact version – the Prius C – had been inspired by my life and work. As it was described over the phone to Jen at my office, the car was created for me…Or really, perhaps more aptly, for a legion of “young, active eco-optimists” that my actions seem to embody, as Paul, the designer, later professed.

The group over at Kscope kindly asked if I would make myself available to meet with the designers and engineers later that month – and if they could film the whole meet-and-greet session and ultimately be one of the first outsiders to see and drive the car…after all they suggested, who better to do the big reveal to – than the muse behind the car. And…they revealed to me when I finally acquiesced…one of the paint colors was named “Summer Rain” (though in it’s “proper” Old English spelling) as a bit of an homage to my life and work.

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The new Toyota Prius C in paint color Summer Rain. When the car releases this month, it'll be the #1 fuel efficient car on the road.

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The IOU Project & Source4Style Launch Global Independent Design Competition

Contest Will Find the Next Designer
for Cutting Edge Label’s Capsule Collection

CLICK HERE to ENTER.

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Source4Style and The IOU Project, an cutting-edge fashion label connecting consumers directly to artisan-producers proudly announce DIY with IOU – a sustainable design competition to find the next designer for The IOU Project “Made in NYC” Capsule Collection.

Click here for Contest Timeline.

The winning design will also be featured on an exclusive sale on Fab.com and through a trunk show at ABC Carpet & Home.

The competition is open to designers around the world. Designers of all levels can enter on Source4Style’s site from February 1st through February 24th, 2012. The entry fee is $100 and includes an annual Premium Level Membership – normally priced at $350 - on Source4Style. Designers can sign up by checking out with an annual Premium Level Membership at http://marketplace.source4style.com/signup and using discount code IOU at checkout. Premium Level Members for Source4Style can enter for free.

Once a member, designers can submit their portfolio for consideration via Source4Style’s Twitter account – @source4style and @theiouproject and tell us why they should be the next IOU designer.

Designers without twitter accounts can also email their portfolios and response at: diywithiou@source4style.com.

Five finalists will be chosen on February 28th, 2012 by a panel of judges including, Benita Singh and Summer Rayne Oakes (co-founders, Source4Style), Kavita Parmar (Designer, The IOU Project), Vivian Weng (Director of Fashion, Fab.com), Alysia Reiner (Actress), Izabella Miko (Actress), VV Brown (Singer/Songwriter), Erica Domesek (Founder, PS I Made This), Kate Dillon (Model), and Erica Wolf (Save the Garment Center). The finalists will then receive 8 meters of unique and traceable madras cotton from IOU to produce a single garment or accessory for women, men or unisex for Spring/Summer 2013.

The winning product from DIY with IOU, announced on March 29, 2012, will be showcased at a trunk show hosted by ABC Carpet & Home and sold on Fab.com. Profits from the sale of the design will be shared with the winning designer.

As part of an ongoing project to raise awareness about transparency, sustainable sourcing and local production, final designs will be produced in New York City’s garment district through the Save the Garment Center and Made in NYC.

Contact: Source4Style, info [at] source4style.com, 347-338-1150

For more information about the competition, visit http://www.source4style.com/trends/the-academy/diy-iou/


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eXtinction releases on Daily Motion but only for 2 days

eXtinction - the environmental art short that I shot with director Clayton Haskell is up for the Audience Choice Award & Best Editing at Super Shorts Film Festival. They have it open and viewable for only two days so do be sure to check it out and pass along. Thank you for viewing.


Super Shorts 2011: eXtinction by SRmanitou