I do believe Elle Magazine had some foresight. Perhaps they knew consumers were tiring of the word “green” – and took it upon themselves – not to kill “green” issues but change it to a different hue: Blue. Drew graces the stunning cover in a remarkable photo underwater. Beautiful! And I have to thank Elle for doing such a fine piece on our sustainable development and design programs in Mozambique at the Mezimbite Forest Centre and surrounding areas. Stay tuned for the the a.d. schwarz brand launching in NYC end of April…


This entry was posted on Thursday, April 9th, 2009 at 9:22 pm. It is filed under activism, fashion & style and tagged with a.d. schwarz, allan schwarz, blue issue, ecofashion, ecostyle, Elle, Elle Magazine, green issue, green issue magazines, Mezimbite Forest Centre, Mozambique, Summer Rayne Oakes, sustainable style. You can follow any responses to this entry through the RSS 2.0 feed.

You’re everywhere I look, these days, Summer Rayne. Keep it up—it’s inspiring and greenies like me need the good news! I tweeted the above to my 2222 followers… /elephantjournal
Thanks Way. It’s been a long road; it’s great to be able to speak out about some of the programs we’ve been working on. Don’t know why I held back for so long on some of them. Feels good to get it out there….xo
[...] April 13th, 2009 – but I was super psyched to see our campaigns come out in the latest issue of Elle Magazine. We got a line of totally wearable looks sporting organic cotton canvas, hemp, linen, EVA (non-PVC) [...]
Blue, green, whatever you want to call it; that nearly every magazine, fashion and otherwise, has published an environmentally focused issue this year shows that eco hasn’t just hit the mainstream — it is THE hot topic.
Is Blue the New Green?