The IOU Project & Source4Style Launch Global Independent Design Competition

Contest Will Find the Next Designer
for Cutting Edge Label’s Capsule Collection



Source4Style and The IOU Project, an cutting-edge fashion label connecting consumers directly to artisan-producers proudly announce DIY with IOU – a sustainable design competition to find the next designer for The IOU Project “Made in NYC” Capsule Collection.

Click here for Contest Timeline.

The winning design will also be featured on an exclusive sale on and through a trunk show at ABC Carpet & Home.

The competition is open to designers around the world. Designers of all levels can enter on Source4Style’s site from February 1st through February 24th, 2012. The entry fee is $100 and includes an annual Premium Level Membership – normally priced at $350 - on Source4Style. Designers can sign up by checking out with an annual Premium Level Membership at and using discount code IOU at checkout. Premium Level Members for Source4Style can enter for free.

Once a member, designers can submit their portfolio for consideration via Source4Style’s Twitter account – @source4style and @theiouproject and tell us why they should be the next IOU designer.

Designers without twitter accounts can also email their portfolios and response at:

Five finalists will be chosen on February 28th, 2012 by a panel of judges including, Benita Singh and Summer Rayne Oakes (co-founders, Source4Style), Kavita Parmar (Designer, The IOU Project), Vivian Weng (Director of Fashion,, Alysia Reiner (Actress), Izabella Miko (Actress), VV Brown (Singer/Songwriter), Erica Domesek (Founder, PS I Made This), Kate Dillon (Model), and Erica Wolf (Save the Garment Center). The finalists will then receive 8 meters of unique and traceable madras cotton from IOU to produce a single garment or accessory for women, men or unisex for Spring/Summer 2013.

The winning product from DIY with IOU, announced on March 29, 2012, will be showcased at a trunk show hosted by ABC Carpet & Home and sold on Profits from the sale of the design will be shared with the winning designer.

As part of an ongoing project to raise awareness about transparency, sustainable sourcing and local production, final designs will be produced in New York City’s garment district through the Save the Garment Center and Made in NYC.

Contact: Source4Style, info [at], 347-338-1150

For more information about the competition, visit