Levi’s Care Tag for the Planet

On my way to my agency on Broadway I ran by this sign in the Levi Strauss store window encouraging their customers to think about how they take care of their clothes. This follows Marks and Spencer’s “Think Climate” relabeling initiative that they launched in 2007. DEFRA recently reported that the environmental impact of clothes largely comes from the consumer-side (attributed to water and energy usage as well as toxicity of detergents), which just goes to show you how much responsibility we have.

Environmental impact of detergent formulations (DEFRA, Dec 2009).

This entry was posted on Tuesday, February 2nd, 2010 at 11:29 am. It is filed under fashion & style and tagged with Consumer awareness, ecofashion, ethical style, sustainable fashion, sustainable style, Think Climate. You can follow any responses to this entry through the RSS 2.0 feed.