because this model's on a mission.
zoe&zac, our collection of on-trend sustainable shoes at Payless will be launching in 1,000 Payless stores and on Payless.com this coming Monday, April 13th, 2009 – but I was super psyched to see our campaigns come out in the latest issue of Elle Magazine. We got a line of totally wearable looks sporting organic cotton canvas, hemp, linen, EVA (non-PVC) foam beds, recycled rubber, water-based glues – as well as a limited collection of bags and jewelry. If you buy any zoe&zac item, Payless will contribute $1 to The Nature Conservancy’s Plant a Billion Campaign, which is enough to plant 1 tree for each item sold. With that we hope to restore a large chunk of the Atlantic Forest in Brazil, which is critical habitat and a prominent carbon sink.
The Elle issue was chock full of great information. There were more “organic” and “natural” ads to shake a stick at – from Loomstate for Target to Burt’s Bees. But they also had some cool finds – from Bodkin, to the beautiful Elephant Art-Prophetik dress I rocked out in NY and LA (and bought) later, as well as the 16-year old gal behind Akawelle. Phenomenal. Bravo Elle. Check it out if you haven’t seen it yet.
