Posts Tagged ‘ecomodel’

She’s more than a model with a cause

Sunday, June 21st, 2009

Jasmin Lill

June 2009 - Courier Times - “She’s more than a model with a cause”

She’s been dubbed “The Eco-Model” but Summer Rayne Oakes is much more than just a pretty face.  

Oakes has been compared to environmental activist Al Gore, and will speak at the second annual Greenfest this weekend at Brisbane’s City Botanic Garderns. “I don’t necessarily just call myself a model, because it diminishes the point of what I’m trying to bring across,” she said.

“I hated the term [Eco-Model] first because you want people to take you seriously and my background is in environmental science and sustainable development. 

Oakes will only work with environmentally- and socially-relevant companies, designers and programs, which often use her [not only as a model/spokesperson] but also as a sustainability strategist. 

“I didn’t want people to reduce it to ‘Oh she just wears eco-clothes,’ because that’s not what it is all about,” Oakes said.

The American model also hosts shows on Discovery Channel’s, Planet Green network, and is now the sustainability strategist and face of a U.S. shoe brand that launched a line of more sustainable shoes [zoe&zac]. 

“It’s not as if I’m going on casting calls like most girls do,” she said.

“It’s oftentimes speaking with the CEOs, Presidents or founders of companies on a business level.” 

Oakes says the environment is her passion.

“The environment defines my work and is who I am,” she said. “I’m happy I’ve been able to trailblaze a new career.”

Coco Eco Magazine promo

Tuesday, June 2nd, 2009

I’ve taken so many videos over the last few weeks - blue jean factories and shoe manufacturing in China; environmentally-responsible print shops and cool eco-boutiques in Sydney; photo shoots in Brisbane…got a lot of editing and catching up to do is I guess what I’m saying, but in the interim, enjoy the nice little video compilation Coco Eco put together from our photo shoot and beyond.

And you can take a look at our full editorial  here, compliments of photographer Courtney Dailey.


Find more videos like this on Dreamers Into Doers — marthastewart.com


Style, Naturally: San Francisco - 5.14.09

Wednesday, May 20th, 2009

We kicked off the last (I think) book party in what better city than my ultimate fave: San Francisco, CA. We had about 150 guests pile in at the Jurlique store on Fillmore Street. It was a great venue - reclaimed hardwood floors and walls - and a definitive scent of rich, woody biodynamic body lotions and oils. I can’t tell you how thrilled I was to have friends from all walks of life there - Cornell folks; Udall alums; old BFs (yikes!); Greenies; Fashionistas + Designers; tech folks (even though the latter group was mostly tied up at another event). We didn’t get to do the after-pool party at Max’s house until the night after…so sorry folks that the photos from the pool party didn’t make the cut ;o)  (well, that is assuming that there were photos taken to begin with). Gustavo Fernandez was nice enough to find me via Twitter and offer his services to capture the evening’s affairs. Thanks Gustavo! 

And thanks to all the sponsors. Shout out if I forgot anyone! Jurlique, Payless zoe&zac, Chronicle Books, 7×7 Magazine, Veev, Teira Wines, Honest Tea, Sellers, Pangea Organics, Duchess Marden, Rishi Teas, EcoTools, and probably some more that I happen to be missing.

Tom Van Dyck (RBC Dain) dropped by to celebrate.

Nadine Weil was a total rockstar and invited a bunch of folks to the book signing.

Jewelry designer Kirsten Muenster looking like an Earthen Goddess

Thanks to Jurlique for letting us use their space (and stay until 9:45!)

Veev: Acai guaranteed to get you shit-faced if you drink too much of it.

The infamous organic Payless zoe&zac swag bags.

Yes I do.

Love the recycled binding!

A great jewelry shot! Ring by Kirsten Muenster; wooden bracelet by a.d. schwarz; and glass bracelets by Smart Glass Jewelry (all in the book).

Christine, Gabe and Nina checking out the book.

Drink up my pretty.

Soften up my pretty.

So I went back home to PA recently and my mother told me I could be “one of those body builder chicks” if I wanted to be. Nice. I mean look at those bulging biceps and back muscles. Push ups people. That’s all from pushups. Sheesh. Gotta hold off on those a little. Don’t want to start looking like the Incredible Hulk. God knows I’m “Green” enough.

Sapna and Charlotte (Udall Scholars)

I love Charlotte’s smile!

“Did you know that you can absorb up to 60% of what you apply on your body?”

Why does it always look like I’m shushing people?

Chen on one side; Tom on the other. 

Bret, Andrew (fellow Udallers) and David (fellow climate activist)! 

Elisa Reed, Becca Guthrie, Teresa Gonzalez, and Janice Heley

Wendi Goad (Spring Home) and Margo Haney

Sapna Thottathil and Charlotte Ely - fellow Udall Scholars.

Lynda Grose and her daughter Daniella Silva

Amy Darland, Kirsten Muenster and I.

Susan Jones, Jessica Jackson, Jonathan Schrambroom, and Billy Sind

Teri Shaw, Shirley Shook, and Nadine Weil

Gotta love Honest Tea!

Kenlynn Wilson and her daughter

Parmeeta and Raj Ghorman (Examiner)

Shirley Hornstein and Adriana Ameri

Robert Stricker and Daniella Silva strike a pose

Whitney Patterson and Tisas Pickering

“Oh girls, it was THIS big.”

I think my dress that I got at No. 6 is a bit blinding, no?

Nelly Barrios, Cindy Vo and Joana Mendoza

Kirsten Muenster, Andrea Shelly, Sara Goulder and Deidra Aldman

Joseph Ternes, Kirsten Muenster, Nadine Weil and Joel Makower

Laughing at Stan from Pacific Shave Company. He was chatting how thick my book is. I told him I made sure it could be used as a weapon…you know, just in case. You never know these days!

Avital Binshstock and Alana Fields. She looks surprised, doesn’t she?

Joel Makower totally surprised me and jetted from his plane right over to the party. SO nice to see him.

Lovely back-of-dress detailing

SJR Curmudgeons

Kristina Robinson and Allison Zhang

Angie Kim, Garrison Cohen, and Maggie Kim. Aren’t they so precious?

My guns are striking fear in Nick Chen’s eyes

A family of Strickers. Sweet sneaks Gabe!

The lovely Nadine.

Heidi Pettit and Rowena Ritchie

My two little fairy princesses + Jon Harriman in the background

There I am “shushing” Linda again

Ted Serbinski, Jon Harriman, Andrew Lee, and Raymond Rouf

Casey Larkin, Matt Birdseye, Peter Shanley and Pauline Montupet

Emily Eberhardt (who invited a bunch of peeps) including Erin Turner and Victor Torres

Ahh, me and Gustavo!

 

A little behind the scenes at View from the Bay and the party, compliments of Chronicle

Oko-Model Summer Rayne Oakes in Brigitte Magazine

Wednesday, May 20th, 2009

Thank you Germany! A little holler from Brigitte Magazine.

Summer Rayne chats with Teens Turning Green

Wednesday, May 13th, 2009

It’s the girl in green

Wednesday, May 13th, 2009

 

By DHARM MAKWANA, 24 HOURS

Brains, beauty and a cause are quite the triple threat.

Summer Rayne Oakes, widely considered the world’s first eco-model, has broadened the environmental movement using her striking image as the hook to draw people to her cause.

“Many people still think environmental activism looks like Birkenstocks and hemp sacks and you want to fly in the face of that,” Oakes told 24 hours from Brooklyn, NY. “Fashion in many forms is an artistic impression. I like doing images that are thought provoking and 99.9 per cent of the time the clothes that I’m wearing are more sustainable.”

Oakes, an environmental sciences graduate of ivy-league Cornell University, established a consulting firm, which works largely with socially or environmentally relevant clients.

“A lot of times people will say, ‘We need a pretty face for a brand but we also need somebody to help us along the way,’” she said. “In a lot of ways it’s a two for one deal because my expertise is in this space.”

Major fashion labels are following Oakes’ lead.

“Mainstream trending towards sustainable fashions shows that it’s permeating the cultural swerve. But, a lot of times, the envelope is being pushed through independent designers who are incorporating more fair trade elements.”


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