
On October 16th, I’ll be presenting with a number of others at FEAST: The Social Innovation Conference in NYC. Here’s a description of my talk because I know it’s not up on the site yet:
Why Do Salmon Swim Upstream?
Forward momentum in downstream trends
Summer Rayne Oakes, SJR
We have the ability to create effective and influential messaging through mainstream outlets. Downstream trends, like fashion and media, have picked up on “green” messaging, but it’s time to hone in on the language and presentation to truly elicit change.
Discover what we, as voracious media junkies, should come to expect from the movement; find out how to launch your message above and beyond the green clutter; explore tactics that take sustainability to the next level; and discuss what it will take to build interaction and leadership from your targeted demographics.