Launch and market an environmentally-conscious bedding and bath line.
Aveeno "Be an Active Natural"
Build a more environmentally-minded action campaign from the inside out.
Working together with Johnson & Johnson and the Aveeno brand, I explored opportunities to build both internal and external activation for their "Be an Active Natural" Campaign, which encouraged customers and employees alike to take small steps and give back to their communities. People were engaged by "opting in" to actionable items on Facebook. To launch the campaign we created a pop-up forest in the middle of Times Square, for which 500 trees were later donated to the MillionTrees NYC Program.
In conjunction with the "be An Active Natural" campaign, Aveeno tied in some of their product from their latest active naturals collection in 15- and 30-second commercial spots.