WATCH THE VIDEO HERE.
This past May I received a surprising call at my office on behalf of Toyota: The designers and engineers had designed a new family of Prius vehicles, and the compact version – the Prius C – had been inspired by my life and work. As it was described over the phone to Jen at my office, the car was created for me…Or really, perhaps more aptly, for a legion of “young, active eco-optimists” that my actions seem to embody, as Paul, the designer, later professed.
The group over at Kscope kindly asked if I would make myself available to meet with the designers and engineers later that month – and if they could film the whole meet-and-greet session and ultimately be one of the first outsiders to see and drive the car…after all they suggested, who better to do the big reveal to – than the muse behind the car. And…they revealed to me when I finally acquiesced…one of the paint colors was named “Summer Rain” (though in it’s “proper” Old English spelling) as a bit of an homage to my life and work.
The new Toyota Prius C in paint color Summer Rain. When the car releases this month, it'll be the #1 fuel efficient car on the road.
